There's two types of Super Bowl watchers. There's the people who sit and watch the game (go Patriots!), and the people who only watch the game to see the ads. This year, there were 63 commercial spots, with some of the priciest ads going for over $3 million dollars. Fox has sold out of spots, with over 90% of ads selling out before the writers went on strike on November 5th. $3 million is a lot of money; however, last year, 93.2 million viewers watched both the game and the ads.
It would make a lot of sense for Romney, or any other candidate, for that matter, to spend a fraction of his money in to Fox News to score his own 30-second slot, where he could capture the attention, and possibly vote, of millions of voters around the country. With Super Tuesday coming 2 days after the big game, For nominees, $3 million to advertise to over 90 million viewers is well worth the dollar.
But what's stopping them? Fox news has declared that it would NOT sell ads to campaigns. But that's not fair! 1,678 Democratic delegates and 1,038 Republican delegates are at stake in the following two days, and if it's sports that can get the average American interested in politics, or even to vote, then why not? Fox claims that they are adhering to FCC guidelines, because they cannot guarantee equal ad time to all candidates... hmm.
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4 comments:
personally, i would roll over and cry if i saw another campaign ad, especially if it happened during the super bowl, which is brainrest time. also, maybe they anticipated some of the candidates to drop out at this time, and it would be quite awkward, not to mention a grand waste, to run an ad for a non-eligible candidate.
I do agree that if a candidate dropped out but had a comercial it would be a little weird. I think though that it would be perfect for the main candidates. Most of the comercials that happen during the superbowl people remember for a long time and why not have a comercial during one of the highest watched things on t.v. GO GIANTS.
Rooting for the patriots is just shameful.
And I definitely would not want to see a campaign ad during the superbowl.
Great play J, and yes the Giants won for all you Paty fans out there. I do agree however with not allowing campaign advertising, but then again I guess I don't understand why I saw more than 10 commercials either for or against the Indian gaming props. Besides, those commercials are suppose to be awesome, like the rat and the Doritos (Highlands Boys), but a"Change now, change will come, and change must happen" sixty times by Obama might get the average Americans thinking there is a revolution coming.
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